As published in VIVMAG October 2014 edition
FEATURE: LAILA SWAIS AND LUMA QADOUMI.
PHOTOGRAPHY: AL-MUKHTAR ZEYAD & LIMITED ADDITION
Through the integration of Arabic tradition and natural elements Limited Addition’s carefully handcrafted paper products remain abidingly stylish and ingenious in today’s computer dominated design world. Customized stationery items including gift boxes, wrapping paper, photo albums and greeting cards come in an array of vibrant standout colors or soothing pastels shades. Limited Addition’s unique offering reflects our Arabic heritage with a fresh modern feel. Inspired by Arabic calligraphy, Islamic art and the true essence of nature’s raw beauty, Andrea Atalla, the co-founder and chief designer at Limited Addition, has worked diligently to enhance and expand the company’s products and services since it was established in 1999. Maintaining a true appreciation and love for intricate handwork, Andrea’s creative touch and eye for beauty is what has led to success and a long list of customers. With a background in fine arts, Andrea gained extensive experience from starting one of Jordan’s first graphic design companies in 1992. This pioneering, full-service design and publication agency gave Andrea the opportunity to work with prominent clients and wonderful projects. It also afforded her the flexibility and time to experiment on her own and create elegant hand painted and handmade designs.